Tuesday, 10 October 2023

Mastering Google SEO Google Style!

Mastering Google SEO Google Style!


As mentioned to you the previous posts, I will be sharing quality information collated from my own experience in reading and collecting information that brings about a change in your work as well as improves the work you are already doing. This is a small set of videos I had watched a long time ago and has saved them to be shared to you all. These are only a few of the vast collection already available and being shared by Google themselves so all credit to them. I am sharing only to learn good practices.

In this wonderful set of videos I have posted certain videos which I saw recently and found great for Mastering Google SEO, and also great tips for making your site work wonders! Without much ado I am posting the videos for you all to watch for yourself. Have a great time!

Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.

 


Matt Cutts explains the "Disavow links" feature of Google Webmaster Tools.


 

This first video by Matt Cutts was dealing with a recap of SEO in 2011 and best practices for SEO in 2012 based on what we learned from last year. It gave us really good information about the panda update, however that video is has been removed by Google but you may get some content still available on some sites as I found it very good I am sharing one link here: Click on the link below to give you some information of what he had said in that video. 
 

SEO Tips By Matt Cutts – Three SEO Strategies of 2011 still valid in 2012


Learn the 10 steps to higher visibility in Google Local Maps. Local search is an important marketing channel for your small business. This is a replay from an earlier webinar on local search engine optimization. Note: (This video is quite long - almost 50 mins so plan your time accordingly)


 


More videos coming up on various topics, till then keep watching!

Friday, 6 October 2023

#Hashtag

#Hashtag

In my previous post I had shared about my decision to bring to you a new face of my work profile. I will now express my views more as a Facilitator and not a direct consultant. A subtle change but I am sure it will make a big difference. I will be sharing quality content on various topics of Business, Marketing, Quality, Service for my valued readers. These articles will collate the information of my over 4 decades of experience as well as the content that is available on the internet to form a content of information that will make it easier for the layman as well as the professional to relate to easily. Without much ado lets start with this first post about #Hastags!

In this post I will lay out very simply, what we mean by hastags and how they are used especially on Social Media Platforms like Facebook, Twitter, Linkedin, Instagram and elsewhere; and what is their impact on the quality and quantity of the exposure that post or article received if when shared without a hashtag; as against being posted with a hashtag. I have kept this post short, but also given you some amazing links of the topics related to hashtags which I personally liked and thought of sharing them with you too. Do read those articles and I am sure your view about hashtags will be completely transformed.

A hashtag is a metadata tag that is prefaced by the hash (or pound) sign, #. Hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores.

The best source for all information about Hashtags is here - https://en.wikipedia.org/wiki/Hashtag

#Hashtags and their Benefits:

Hashtags are words, titles or phrases that help send a powerful message. Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa). A wonderful article that I suggest you read - 

How to Use #Hashtags Effectively in Social Media Marketing?
Hashtags are an essential part of social media strategy. They give your brand more exposure so you can spread the word about your product to a massive audience. Besides, when you use it multiple times on different channels, people will easily remember your hashtag. The use of hashtags on each social media platform may differ from the other. So you need to make a personal study of the same even though you may find innumerable articles that will help you with this. A personal analysis of the applications of the hastags in each media will definitely help you a lot. Check out this article for a start.


Are Hashtags really necessary?

The first question that sometimes comes into a persons mind is; "Are hastags really necessary?".

Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. An example of what difference it makes when you use one against when you don't is explained below which may answer that question. Get to know more about Instagram hastags here:

Hashtags Explained: The Complete Guide to Hashtags in Social Media - Everything you ever wanted to know about hashtags but were afraid to ask your teenager?

Do you just need to know how to best use hashtags for a specific social media platform? Or how you can use them effectively for your small business, or how to avoid becoming the next social media horror story? 

Read on!

Classic example of the effectiveness of using a hashtag!
In my personal experience in which I was offering consultancy for a NGO and they wanted the maximum information about CSR - Corporate Social Responsibility. I put to use the hashtag use even in search and was shocked at the effectiveness.

An example of how effective # are is seen by putting #csr in Google search and it has listed out for me About 57,40,00,000 results (0.70 seconds)
 
The same result when I put only csr in Google search is About 35,70,00,000 results (0.51 seconds).

This means just two small keywords used properly can get you such a vast collection of details. These results could be articles, posts, names of companies, or information about CSR. The same effect takes place when you place the # symbol followed by a specific keyword that are highlights of you content or article at the end of the post on your social media post. 

When you put the same key word with the hashtag in Facebook, Twitter, Linkedin or Instagram it shows you all the posts related to that topic directly. So the same effect comes after you have shared the post with the relevant hashtags. When any person is searching for a particular topic on that platform they normally put in a # followed by that keyword and the search ends up with all articles that may be linked to that subject. So the chances of someone reading your article is much higher.

Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand's social media engagement through likes, shares, comments, and new followers.

Simply speaking Hashtags make all your content easily discoverable. Hashtags allow social media users to find and engage with content related to common themes or interests. Hashtags also propel content to reach more people and be discovered by users all across the world.

In case of YouTube also according to the YouTube Creator Academy, hashtags can improve your SEO. Hashtags can help you get more views in three ways. First, hashtags can lead people to your video from other videos that use the same hashtag.

So as I said at the begining of my post, this is only a simple post about the term hashtag and how it is used. I would suggest the reader actually applies them to some of your posts and check it out in your searches and you will see the effectiveness for yourselves. Using the right keyword also is very important. 

As a personal experience I noticed especially on Linkedin, when you share a post it automatically indicates some of the keywords with the hashtags at the bottom which makes it easier to select the right hashtags. Which one to select is a matter of experience as well as trial and error to be applied. 

Keep reading more articles about Hastags and how they can be used and I can assure you there will be a marked difference in the way your article or post gets a better engagement and better audience.

Thank you, and do keep a watch for more posts on some fantastic topics, coming up for you soon. Happy reading!

Sunday, 1 October 2023

A New Vbrant Face To My Work Profile.

A NEW VIBRANT FACE TO MY WORK PROFILE


In my recent post on my Personal Blog I had expressed the concept of “Change is inevitable, but transformation is by conscious choice”. I put this to use in my role as Business and Process Improvement Consultant to making a subtle shift in my role as a Consultant to a Facilitator / Catalyst. In this post below I will make an effort to showcase why this transformation. I have tried to make a simple comparison between the roles of a Consultant, Facilitator and Catalyst in line with supporting my transformation in this change. My Experience and skills will be further enhanced as I will be sharing more information on innumerable topics used in Business which will be a free flow of information for open use by the public without even having to employ my services. That in itself was a motivating factor in this transformation.

 
I will start with my most shared adage about my own personal experience from my own Book which is also available on Amazon -“The Phoenix Rising - An Inspiration for Introspective Re-Awakening”. This adage is so apt for my transformation and change of role. “Sometimes you just have to die a little inside in order to be Reborn and Rise again as a Stronger and Wiser version of you”.

It is possible that many may not see a marked difference in the transformation or change in my role per se the term or designation itself; which is true. The work content and delivery of my services would be the same but the way in which they will be delivered with now be more direct and with no strings attached whatsoever. It will be a free flow of information and sharing of best practices which I have experienced of the years in Industry. 

Why the shift?
Over the years I had been an independent work from home Business and Process Improvement Consultant. My clients or rather I would term them as beneficiaries were small startups, work from home ladies with small home businesses. I treated them as my own family or friend and my work was directed to making them achieve success in their business. I put in every effort to share with them and build for them a setup that would facilitate a full scale operations in digitally promoting their work to the Market. I worked in a perspective of treating that business as my own and so to say worked on a BOT – Build – Operate – Transfer system.

I would build up the whole structure, operate it to a level that it integrates and works smoothly in all respects getting the desired results and then transferring the whole setup to them so that they can operate it themselves.

All necessary training was provided at all stages of each element of the setup so that they could handle each and every aspect independently. I was and always still remain available to them for any assistance or facilitation that is required.

This whole process involved all aspects including creating of their mailing setup, all related Social Media Integration; right from creating the respective accounts and integrating them to get the desired effects. To some extent; for those clients who desired it I would also guide them and even do a bit of their promotion activities.

However; over the years and especially with the recent advent of AI – Artificial Intelligence – and the slow transition of the general public to thinking that everything can be done by AI and accessing information on the internet, I experienced a slow degradation of the value for practical work experience and more reliance on internet based information or AI as they call it.

I had no qualms about their shift to the new technology, but found that they were distancing themselves from the reality, more so, their visions, missions statements were becoming more mechanical than emanating from the very bottom of their hearts. The human element and the value of hard worked experience of those who had gathered that experience by practical work was totally overlooked.

We do not understand that AI or for that matter even our own PC works on the commands that we have given them derived from the very practical experience that we earned from our hard work over the years. That experience became the inputs for the AI and yes with the use of technology we are making AI work for us. But we should never overlook or undermine the hard work and experience that went into generating that experience.

It then dawned on me that AI has started taking over the practical hard work that goes into the perseverance and concentration that a Consultant puts into developing a structure for their clients. The clients often felt or even expressed that “This is all available on AI / Chat GPT” so indirectly or directly indicating to you “What is your place here then”?

Without meaning any disrespect to anyone or any of my clients, in practical experience with some clients indicated that many of them did not even have a clear idea of what they want to do or how they want to approach their goals. They were relying on multiple sources of information from other business friends, family and innumerable sources who are always ready to put in an idea. There was never a set pattern or flow to the work. When confronted with the topic, some felt offended and even angry at the proposition of my even attempting to ask them or discuss that issue with them when they have appointed me as a consultant.

This became a serious impediment for my work and sometimes even could sour our valued relationship which I was not ready to accept. It is then that I decided to turn over a new leaf myself and take over a new role from a Consultant to a Facilitator or Catalyst as I may call it. How and why this change and how that makes a difference is explained below.

What / Who Is a Business Consultant? 

Business consultants serve as professional advisors to help companies achieve their goals or streamline operations in a particular area of the business, such as sales, IT, finance, marketing, supply chain management, HR, operations, engineering, and security.

Who is called facilitator?
A facilitator is a person who helps a group of people to work together better, understand their common objectives, and plan how to achieve these objectives, during meetings or discussions. In doing so, the facilitator remains "neutral", meaning they do not take a particular position in the discussion.

What's the role of a facilitator?
A facilitator is a person who helps to guide and manage group discussions and activities in order to achieve specific goals or outcomes. They act as a neutral party who promotes open communication, fosters collaboration, and ensures that all participants are heard and their contributions are valued.

What is an example of a facilitator?
For example, a facilitator leading a meeting to resolve a dispute between two team members might begin by setting ground rules for respectful communication, then work to identify the underlying issues and help each person see the other's perspective.

What are the 7 roles of a facilitator?
The roles of a facilitator in a group are the activities a facilitator does in a group to create a safe learning environment in a group. They include; A motivator, guide, questioner, bridge-builder, clairvoyant, peacemaker, taskmaster, and praise.

What is facilitator skills?
One of the most important sets of skills for leaders and members are facilitation skills. These are the "process" skills we use to guide and direct key parts of our organizing work with groups of people such as meetings, planning sessions, and training of our members and leaders.

What are qualities of a facilitator?
Throughout the meeting, an excellent facilitator will be able to stay neutral and treat all participants as equals, regardless of power, personality types, personal opinions, or biases. This is a crucial element of facilitation that needs to be learned through practice.

What/Who is a catalyst in management?
It is someone who ignites action in others. That stimulus might jump-start a change in an inefficient process, spawn a new idea for a new product, or most importantly, effect change in others. Catalyst leaders are high-energy, supportive, forward-thinking mentors who spark action in the people around them.

So without much ado I now will be available to all on the same profile but in a transformed way, much to my delight. Let’s now connect once again in a revitalized association. Do connect with me on all my social media platforms and experience the new aura of my work. I am sure you will agree that sometimes it is much more prudent to let go off some extra weight and transform into a much lighter and vibrant form of yourself.

So let’s connect once again and I look forward to great times ahead. Do connect with me on all my Social media platforms through my "Contact Me" Page.