46 Years across Industries: A Journey through Marketing, Commerce & Adaptation:

 46 Years across Industries: A Journey through Marketing, Commerce & Adaptation.

Since the dawn of my professional life in 1979, I have traversed a fascinating spectrum of industries—each demanding unique skills, knowledge, and above all, adaptability. From the intricate world of Precision Investment Castings to the dynamic pulse of the Travel and Tourism Industry, and finally, to the expressive realm of writing and blogging, my journey has been about embracing change and understanding how commerce and marketing evolve with time. Looking back on this experience I realized and though sad and shocked that it took me 46 years to even analyze, review and showcase my experiences with my humble opinions to you all, I am grateful that those years gave me the wisdom that I contain within myself and am happy to share with others. Opinions may differ but the understanding; acceptance of the present landscape and being ready to welcome the new is of utmost importance!

Adapting to New Sectors: 1979 – 2025:

·  Industrial Foundations: My earliest years were spent in mechanical and manufacturing sectors: Precision Investment Castings, Foundry Minerals and Chemicals, Corrugated Box Industry, Aluminum Pressure Die-Castings, Special Purpose Machines, Lead Acid Battery Part Manufacturing, Multi-Gauging Equipment, Incoloy Industrial Heating Elements, and Mechanical Transmission Products. Each business relied on traditional marketing: catalogues, trade fairs, technical journals, and networked sales teams.

·   Traditional Marketing in Practice: The core model was direct sales and relationship-based marketing, reinforced by physical reputation and product reliability. Word-of-mouth, industry exhibitions, and brochures were central tools.

· Entering the Non-Industrial Sphere: Shifting towards Travel and Tourism brought new challenges. The marketing focus moved from B2B to B2C, necessitating customer engagement, emotional storytelling, and visual branding—initially through print ads, travel expositions, and partnerships with established agents.

·  Tourism’s Transformation: As the sector digitalized, websites, social media, and online review platforms became essential. Search engine optimization, digital campaigns, and interactive blog content started driving engagement and bookings.

Digital Commerce & E-Commerce Evolution:

· The Internet Era: As technology advanced, I witnessed a dramatic shift. The rise of e-commerce, starting in the late 1990s and escalating through the 2000s, redefined how products and services were sold.

  

    Each industry adapted differently:

· Manufacturing & Engineering: Online product catalogs, B2B portals, and targeted email marketing became crucial for lead generation and technical sales.

· Travel & Tourism: Online booking platforms and customized itinerary builders offered direct access to consumers. Pay-per-click advertising, search engines, and social media replaced print as marketing engines.

· Self-Publishing & Digital Commerce: In recent years, as I took on the mantle of Author, Writer, Blogger, and Wordsmith, the challenge was to learn and leverage entirely new digital models:

• Self-publishing through e-book platforms demanded mastery of metadata, cover design, and digital storefront presentation.
• Content marketing (blogging, sharing insights, weaving life stories into daily reflections) built credibility and visibility.
• Social media and targeted ads became indispensable for reaching readers.
• Affiliate marketing, email newsletters, and online book tours were used to create communities and sustain interest.

Understanding the Models: Then & Now:

·  Traditional Sales & Marketing: Relied on trust, reputation, and tangible products; slow-paced but highly personalized.

·  Digital Commerce: Fast-moving, data-driven, and interactive; required constant learning and adaptation.

·   E-Commerce: Lower barriers to entry; allowed direct connection with global audiences; but competition multiplied and required sharper messaging and targeted outreach.

Lessons Learned

What emerges from this journey is the fundamental truth: each era and industry demanded its own unique approach to promotion and commerce. Adaptability lies at the heart of navigating these shifts. The move from handshake deals to algorithm-powered marketing echoes in every transition I have experienced. 

As I continue as a writer, blogger, and self-publishing author in 2025, I reapply everything—from foundational industrial sales to cutting-edge digital campaigns—to ensure that my words reach those seeking meaning, connection, and inspiration. The medium evolves, but the core principle remains: authenticity, relevance, and understanding the needs of your audience. 

In sum, my career reflects the evolution of marketing itself—from catalogs and conferences to keywords and social media, always keeping pace with innovation while honoring the lessons of the past. 

Thank you all for your continued patronage, blessing, best wishes and motivation for me to do more and better! 

This was only a short introductory post. Keep connected and keep a watch for my next post coming up soon titled: Navigating Four Decades of Industry: A Journey through Evolving Marketing and Commerce Models (1979–2025).

Mastering Google SEO Google Style!

Mastering Google SEO Google Style!

As mentioned to you the previous posts, I will be sharing quality information collated from my own experience in reading and collecting information that brings about a change in your work as well as improves the work you are already doing. This is a small set of videos I had watched a long time ago and has saved them to be shared to you all. These are only a few of the vast collection already available and being shared by Google themselves so all credit to them. I am sharing only to learn good practices.

In this wonderful set of videos I have posted certain videos which I saw recently and found great for Mastering Google SEO, and also great tips for making your site work wonders! Without much ado I am posting the videos for you all to watch for yourself. Have a great time!

Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.

 

Matt Cutts explains the "Disavow links" feature of Google Webmaster Tools.

 

This first video by Matt Cutts was dealing with a recap of SEO in 2011 and best practices for SEO in 2012 based on what we learned from last year. It gave us really good information about the panda update, however that video is has been removed by Google but you may get some content still available on some sites as I found it very good I am sharing one link here: Click on the link below to give you some information of what he had said in that video. 

 

SEO Tips By Matt Cutts – Three SEO Strategies of 2011 still valid in 2012

Learn the 10 steps to higher visibility in Google Local Maps. Local search is an important marketing channel for your small business. This is a replay from an earlier webinar on local search engine optimization. Note: (This video is quite long - almost 50 mins so plan your time accordingly)

 

More videos coming up on various topics, till then keep watching!

#Hashtag

#Hashtag

In my previous post I had shared about my decision to bring to you a new face of my work profile. I will now express my views more as a Facilitator and not a direct consultant. A subtle change but I am sure it will make a big difference. I will be sharing quality content on various topics of Business, Marketing, Quality, Service for my valued readers. These articles will collate the information of my over 4 decades of experience as well as the content that is available on the internet to form a content of information that will make it easier for the layman as well as the professional to relate to easily. Without much ado lets start with this first post about #Hastags!

In this post I will lay out very simply, what we mean by hastags and how they are used especially on Social Media Platforms like Facebook, Twitter, Linkedin, Instagram and elsewhere; and what is their impact on the quality and quantity of the exposure that post or article received if when shared without a hashtag; as against being posted with a hashtag. I have kept this post short, but also given you some amazing links of the topics related to hashtags which I personally liked and thought of sharing them with you too. Do read those articles and I am sure your view about hashtags will be completely transformed.

A hashtag is a metadata tag that is prefaced by the hash (or pound) sign, #. Hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores.

The best source for all information about Hashtags is here - https://en.wikipedia.org/wiki/Hashtag

#Hashtags and their Benefits:

Hashtags are words, titles or phrases that help send a powerful message. Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa). A wonderful article that I suggest you read - 

https://workspace.digital/hashtags-and-their-benefits/

How to Use #Hashtags Effectively in Social Media Marketing?

Hashtags are an essential part of social media strategy. They give your brand more exposure so you can spread the word about your product to a massive audience. Besides, when you use it multiple times on different channels, people will easily remember your hashtag. The use of hashtags on each social media platform may differ from the other. So you need to make a personal study of the same even though you may find innumerable articles that will help you with this. A personal analysis of the applications of the hastags in each media will definitely help you a lot. Check out this article for a start.

https://www.socialpilot.co/blog/how-to-use-hashtags-effectively-in-social-media-marketing

Are Hashtags really necessary?

The first question that sometimes comes into a persons mind is; "Are hastags really necessary?".

Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. An example of what difference it makes when you use one against when you don't is explained below which may answer that question. Get to know more about Instagram hastags here:

https://blog.hootsuite.com/instagram-hashtags/

Hashtags Explained: The Complete Guide to Hashtags in Social Media - Everything you ever wanted to know about hashtags but were afraid to ask your teenager?

Do you just need to know how to best use hashtags for a specific social media platform? Or how you can use them effectively for your small business, or how to avoid becoming the next social media horror story? 

Read on!

https://www.takeflyte.com/blog/hashtags-explained

Classic example of the effectiveness of using a hashtag!

In my personal experience in which I was offering consultancy for a NGO and they wanted the maximum information about CSR - Corporate Social Responsibility. I put to use the hashtag use even in search and was shocked at the effectiveness.

An example of how effective # are is seen by putting #csr in Google search and it has listed out for me About 57,40,00,000 results (0.70 seconds)

 

The same result when I put only csr in Google search is About 35,70,00,000 results (0.51 seconds).

This means just two small keywords used properly can get you such a vast collection of details. These results could be articles, posts, names of companies, or information about CSR. The same effect takes place when you place the # symbol followed by a specific keyword that are highlights of you content or article at the end of the post on your social media post. 

When you put the same key word with the hashtag in Facebook, Twitter, Linkedin or Instagram it shows you all the posts related to that topic directly. So the same effect comes after you have shared the post with the relevant hashtags. When any person is searching for a particular topic on that platform they normally put in a # followed by that keyword and the search ends up with all articles that may be linked to that subject. So the chances of someone reading your article is much higher.

Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand's social media engagement through likes, shares, comments, and new followers.

Simply speaking Hashtags make all your content easily discoverable. Hashtags allow social media users to find and engage with content related to common themes or interests. Hashtags also propel content to reach more people and be discovered by users all across the world.

In case of YouTube also according to the YouTube Creator Academy, hashtags can improve your SEO. Hashtags can help you get more views in three ways. First, hashtags can lead people to your video from other videos that use the same hashtag.

So as I said at the begining of my post, this is only a simple post about the term hashtag and how it is used. I would suggest the reader actually applies them to some of your posts and check it out in your searches and you will see the effectiveness for yourselves. Using the right keyword also is very important. 

As a personal experience I noticed especially on Linkedin, when you share a post it automatically indicates some of the keywords with the hashtags at the bottom which makes it easier to select the right hashtags. Which one to select is a matter of experience as well as trial and error to be applied. 

Keep reading more articles about Hastags and how they can be used and I can assure you there will be a marked difference in the way your article or post gets a better engagement and better audience.

Thank you, and do keep a watch for more posts on some fantastic topics, coming up for you soon. Happy reading!